JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

Local Storage seems to be disabled in your browser.
For the best experience on our site, be sure to turn on Local Storage in your browser.

市場行銷策劃

$520.00

In stock

SKU

Z002yh05A0244

市場行銷策劃

本書可分為基礎面、實踐面及學習面三種面向。基礎面介紹了市場營銷策劃概論、市場營銷環境分析、市場分析、市場細分與目標市場、分銷渠道策略、定價策略、產品策略等市場營銷策劃的基礎知識；實踐面以操作應用為重心，介紹促銷策略、市場營銷的組織實施與控制、市場營銷的調查研究與預測等；學習面有國際營銷的知識內容。