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行銷心理學基礎

$360.00

In stock

SKU

Z002yh05A0254

行銷心理學基礎

本書內容包括緒論、消費者的心理過程、影響消費者購買行為的心理因素、消費者購買決策、影響消費者購買行為的環境因素等。