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連鎖超市促銷傷害危機對消費者品牌忠誠的影響研究

$290.00

In stock

SKU

Z002yh05A0305

本書主要研究促銷傷害危機發生後消費者心理認知的變化情況，並通過實證研究方法找出最恰當的危機應對方式。