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廣告原理與策劃

$440.00

In stock

SKU

Z002yh05A0087

廣告原理與策劃

本書以我國的廣告活動為背景，對廣告職能、企業內部組織的結構、廣告表現與媒體策劃、中國廣告創意的特色等進行了闡述，並剖析其中存在的問題，還附有一定數量的典型案例。