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消費心理學

$420.00

In stock

SKU

Z002yh05A0159

消費心理學

本書內容包括：消費心理學概述；消費者的一般心理過程；消費者的需要和動機；消費者的態度；消費者的個性；消弱者的決策；影響消費行為的社會因素；商品價格與消費行為等。